This looks interesting. It does feel strange for bloggers to be referred to as a community: I've never met any that I know of. Bloggers are no more a 'community' than the so-called intelligence community that was so often invoked during the Hutton affair, or the gay community (at any rate the gay men I know are quite clear that there is no such thing, or if there is it's more a cult than a community), etc. A single shared interest or activity does not a community make. Basically, it's BBC speak: never use one word where three will do.
Never mind, this is worth doing. Have you sent your email yet?
(Via Mick Hartley.)